Canad Inns Guest Services Directory Sheets
Inserts for the Guest Service Directory
Project Date
June, 2005
Description
We assisted Canad Inns in assembling their diverse product offering into a two-stage guest service directory. First, the directory focuses on the unique amenities and services offered in each hotel and second, draws attention to all the other product offerings specific to the other properties including nightclubs, dinner theatres, Splasher’s water parks, Playmaker’s Gaming Lounge, Ambassador Banquet and convention facilities, etc.
Our challenge was to gain an insider’s knowledge of each hotel and its surrounding neighborhood, distill its advantages and present them in a compelling fashion while downplaying any concerns. As each Canad Inns property is quite different from each other, we had to find the common elements and highlight their universal and unifying characteristics.